In this cut-throat competition, it is a big challenge to make a place for yourself and even more tougher to have an identity that is unique to its own. In such a situation, it gets harder to retain the existing customers and expand the opportunities of doing more business with them. Needless to say, retaining customers is a bigger challenge than acquiring new ones.
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Financial assets vary from each other in terms of returns as they are subject to prevailing market conditions & investor risk bearing capacity. In order to strike a balance between risks & returns, a portfolio manager adjusts the percentage of an amount invested in an asset in accordance to the goals, investment time & risk tolerance of the investor.
